Paid Placements & Sponsored Content

Telling your story on your terms often takes a little more time/space than an ad affords. Paid placements and advertorials are both forms of Native Advertising which is a “form of online advertising that matches the form and function of the platform on which it appears”. In our case that means content that educates, informs or entertains our readers while highlighting your expertise/brand to build a trusted relationship with consumers in a single long-term investment. We call it a long-term investment because once published to our sites it will continue to provide value to you well into the future because it will remain searchable by Google, Bing and other search engines long after it “falls off” the home page.

In addition, everyone paid placement will be shared on FB and included in at least one email blast which will generate 1000’s of impressions for your article.

*All articles submitted are subject to our submission guidelines.

Sponsored Content

Sponsored content on the other hand is a way to demonstrate alignment with a particular topic or set of values that doesn’t require you to produce the content. Basically you will tag along for the ride with content created by our editorial staff and other contributors.

Example: A sporting goods store sponsoring a local sports column.

Other Native Advertising Opportunities

• Employee of the Month Recognition
• Calendar Widget Sponsorship (shown at left)
• Company News Syndication
• Social Promotion Presenting Sponsorship

Paid placements and sponsored content are typically sold as part of a larger campaign in order to maximize the value of the placement. Please email Hannah Haukedahl at hannah@the118co.com.