Print Ads

Whether it’s a full-page ad, a special advertising section or anything in between, advertising with The 118 is a great way to reach adults in our community who are ready to spend money! 

We intentionally print each magazine on high quality paper so that our readers can put it on their coffee tables and come back to it over and over so an ad in print is a great way to remain top of mind with potential customers.

 

Please email Hannah Haukedahl at hannah@the118co.com for more information.

 

Our Readers

  • Are home-improvement shoppers
  • Buy books
  • Buy fine jewelry and watches
  • Buy home furnishings
  • Buy kitchen appliances
  • Buy apparel
  • Have a minimum of 2 revolving credit accounts
  • Regularly read magazines & news
  • Report interest in the cultural arts
  • Report interest in organic and prepared foods
  • Have a propensity for fitness
  • Enjoy travel in the US and abroad
  • Give to charities
  • Enjoy eating out
  • Report interest in wines & spirits
  • Are environmentally conscious

11 Facts About Magazines

  1. Magazine readership has grown over the past five years. (Source: MRI)
  2. Average paid subscriptions reached nearly 300 million in 2009. (Source: MPA estimates based on ABC first and second half 2009 data)
  3. 4 out of 5 adults read magazines. (Source: MRI)
  4. Magazines deliver more ad impressions than TV or Web in a half-hour period. (Source: McPheters & Company)
  5. Magazine readership in the 18 to 34 segment is growing. (Source: MRI)
  6. Since Facebook was founded, magazines gained more than one million young adult readers. (Source: MRI)
  7. The average reader spends 43 minutes reading each issue. (Source: MRI)
  8. Magazines are the No. 1 medium of engagement — across all dimensions measured. Simmons’ Multi-Media Engagement Study find that magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including “trustworthy” and “inspirational.” (Source: Simmons Multi-Media Engagement Study)
  9. Magazines and magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet. (Source: BIGresearch Simultaneous Media Usage Study)
  10. Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)
  11. Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options. (Source: BIGresearch Simultaneous Media Usage Study)